My wife observed something while shopping for clothing on Pesach, which led to an interesting discussion (and disagreement) between us.
She was trying on clothing in a dressing room when she noticed a sign hanging on the wall. The sign stated something to the effect of "please have in mind while buying clothing that you are being m'kayim the mitzvah of tznius" (you are observing the commandment of modesty). She thought that it was a nice thing. I wasn't so sure of it. To me, it represented the creeping over-ritualization of things.
My initial rebuttal was "does this mean that when you buy lingerie, you are violating the mitzvah of tznius?" Her response is that it depends on how you're going to use it. If you're going to use it in the bedroom, then you're not. My response to that is that the "mitzvah" of tzniyus should be decided at the time you are wearing it (and any mental declerations should be made at that time).
She tried another tack - that it doesn't hurt; it does no harm. My answer to that was that hopping up and down whenever I buy a box of tissues doesn't do any harm either - but that hardly makes it a valid Jewish practice.
What do you think? Valid, or just part of the trend toward overritualization of everyday events?